Kathleen McGovern has extensive experience in behavior change and organizational transformation, with particular expertise using communications to achieve desired changes. Focusing on the employee, target audience, consumer, or end user, Kathleen creates connections between people and brands.  She has run successful teams across both internal and external campaigns. She is experienced in brand development, communication campaigns, incident and emergency management, creative concept development, and project management.

Prior to joining Conscient Strategies, Kathleen was the Head of Communications and Engagement at a water utility, where she was tasked with communicating to the citizens of the region to convince them to use less water during intense drought. The result not only included a reduction of water use across the target areas, but also increased awareness, a positive reputation and trust for the brand across the community.

Previously, Kathleen was the Chief of Staff to the CEO of a Federal Government Agency in Australia where she brought together Chief Information Officers across all levels of Government to work together on technology platforms to create better services for the community.

Kathleen has also run digital agencies where she worked on social media strategies, digital marketing strategies and website and mobile app development projects for clients such as The Commonwealth Bank of Australia, Philips Electronics, Coca-Cola, Tourism Australia, Air New Zealand and Colliers International.