Case Study

Partnership Alignment & Preparation for Sale


Conscient Strategies assisted the founders/owners in a partnership that had experienced rapid growth to reevaluate their alignment and their objectives resulting in preparing the company for sale. With annual revenues catapulting overnight from $800K to $11M, the two partners struggled to manage the increased workload and scale their team effectively. Resentment grew as one partner assumed significantly more responsibility than did the other. As the relationship between the partners deteriorated, the culture of the firm suffered, and the future of the company was put at risk.


We leveraged our proprietary leadership and culture assessments to evaluate the capabilities of both leaders, the cultural factors at play in the growing company, and the dynamics underpinning the organization’s challenges.

What we discovered

The assessment identified three critical gaps that were driving significant risk for the business:

  • Tension between the two partner’s approaches to running and working at the firm
  • The lack of a defined culture and values that were tied to strategic objectives
  • The need to determine the optimal path forward

What we did

In order to address these issues, we provided a combination of leadership advisory services, executive coaching, and targeted facilitation to identify a set of strategic objectives the company and for their partnership.

We began by facilitating group sessions with both partners to identify goals of the firm and understand how far the divide was between the two partners. We also held individual sessions with the partners and with each member of the team to further understand the culture and to identify any opportunities to reconcile the tensions that were disrupting the success of the firm. The Conscient Strategies’ team drew on its deep business acumen and extensive experience dealing with cultural considerations as well as on its expertise in executive coaching and facilitation.

“Conscient Strategies has allowed our ownership team to recognize where our strengths lay and to develop a path towards alleviating many of the tensions that had been building over a two-year period of time. They helped us recognize that although we continued to expand rapidly, we had not changed the way we were working. Their professionalism, ability to facilitate and identify strengths and weaknesses both individually and as a company enabled us and our team to grow at a time when doing so was paramount.”


Through the engagement, Conscient Strategies:

Enabled the two partners to agree on a common vision of the current situation.

Defined a path forward that involved selling the firm.

Assisted the partners and the firm to prepare for sale and acquisition.

Helped the dominant partner to position himself with the acquiring company.

Did you know?

Our team provides planning and support to ensure successful acquisitions and high value exits.

From 100-Day Plans to integration support and beyond, we’re here throughout the deal cycle.

Ready to grow a stronger organization? 

Contact us to get started.

12 + 11 =