During times of crisis, leaders need to focus on the countless urgent needs of the business. You need to make quick, and sometimes painful, decisions. Taking risks with an eye to the future might feel contrary to the desire to be protective of your operations. An agile approach to strategy can help you lead your team and take actions that help you to shift in crisis while positioning your organization to emerge from crisis successfully.

Your strategy should enable you to adapt, not hold you back, during times of chaos and uncertainty. The COVID-19 crisis is an extreme situation, exacerbating and highlighting the constant change and disruption that have characterized the environment over the past few years. During these uncertain times, your strategy provides guardrails for decision making.

Agility involves evaluating a rapidly evolving business environment, testing ideas, and continuously iterating on a living strategic plan.  Your strategy tells you who you are and what you are known for, things that are important to hold on to, even now. If you don’t have a living strategy, we recommend you set aside time to rapidly clarify  the defining elements of your organization. Does everyone on your team know your values, mission, and unique market proposition? What are the non-negotiable aspects of your culture? Once that critical, strategic first step to navigating successfully through this period is complete, you will have a better sense of how best to maneuver through this ever changing landscape.

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